Julietrose is a playful, full-bodied script that’s as charming as its name.
To give the design’s fluid shapes and sensual proportions a spontaneous feel, designer Martin Wait first quickly drew the letters with a pen, sometimes drawing each character several times until he was satisfied. Once the alphabet was complete, Wait transferred the drawings to his computer so he could use high-tech design tools to fine-tune the letters and add to the basic character set.
The result is a delightful confectionary, adorned with flamboyant swashes and deliciously long ascenders and descenders. Strokes are nearly monotone in weight, with flared terminals to add distinction. Even though this is a script design, ample x-height combined with generous counters ensure that Julietrose ranks high on the legibility scale.
With its vivacious personality and legible design, Julietrose easily charms its way into such diverse uses as posters, restaurant menus, social announcements and even product brochures. Wait has also created a suite of swash and alternate characters that are available in OpenType format.
Wait, who is both color-blind and dyslexic, notes that “lettering and type design was probably a strange career choice.” With over two dozen popular display type designs, many logotypes and now the irresistible Julietrose to his credit, Wait’s “strange” choice was inarguably the right one.