Advancing/Retreating Search Terms

For those curious to see which search terms are rising or falling in popularity, the table below highlights the 25 search terms whose search frequency has increased or decreased the most in the previous 2 weeks. See if you can spot seasonal trends or changes in font popularity.

	Advancing Term	Current Rank	Previous Rank	Up
1.	bodoni	38	77	39
2.	english	62	-	38
3.	stamp	36	70	34
4.	trade gothic	52	86	34
5.	chinese	41	73	32
6.	symbol	46	75	29
7.	water	42	69	27
8.	times	60	83	23
9.	baskerville	77	-	23
10.	bubble	43	64	21
11.	school	80	-	20
12.	art deco	81	-	19
13.	sports	82	100	18
14.	heart	83	-	17
15.	handwriting	35	52	17
16.	blood	34	50	16
17.	edwardian script	73	89	16
18.	love	59	74	15
19.	typewriter	33	47	14
20.	jokerman	86	-	14
21.	dingbats	87	-	13
22.	hebrew	79	92	13
23.	rotis	45	58	13
24.	barcode	63	76	13
25.	stone	90	-	10

	Retreating Term	Current Rank	Previous Rank	Down
1.	helvetica	-	1	-99
2.	mistral	89	46	-43
3.	gotham	71	38	-33
4.	flower	65	36	-29
5.	star wars	93	67	-26
6.	gill	98	72	-26
7.	kids	69	45	-24
8.	avenir	55	32	-23
9.	vivaldi	74	51	-23
10.	harry potter	76	55	-21
11.	courier	-	79	-21
12.	baby	-	80	-20
13.	copperplate	53	33	-20
14.	wedding	54		-20
15.	meta	72	53	-19
16.	calligraphy	-	82	-18
17.	clarendon	-	84	-16
18.	dax	-	85	-15
19.	andy	99	87	-12
20.	adobe garamond	-	88	-12
21.	broadway	91	81	-10
22.	free fonts	67	57	-10
23.	eurostile	48	39	-9
24.	block	-	91	-9
25.	zapfino	37	29	-8

The table above displays the biggest changes in search-term usage on Fonts.com between the current and previous two week periods. The top table highlights the 25 terms whose search frequency has increased the most, while the second table shows the 25 terms whose search frequency has decreased the most since the previous measurement period. Both of these tables are sorted with the fastest-moving terms at the top and show the terms’ ranking from the previous measurement period. Terms with a previous ranking of "-" were not in the top 100 during the previous period.