Advancing/Retreating Search Terms

For those curious to see which search terms are rising or falling in popularity, the table below highlights the 25 search terms whose search frequency has increased or decreased. See if you can spot seasonal trends or changes in font popularity.

  Advancing
Term		 Current
Rank		 Previous
Rank		 Up
1. gotham 28 93 65
2. bell gothic 47 92 45
3. akzidenz grotesk 56 - 44
4. itc bodoni seventytwo 61 - 39
5. trade gothic 24 63 39
6. free 18 56 38
7. family 23 58 35
8. legacy 62 95 33
9. itc bodoni six 67 - 33
10. helvetica neue 35 66 31
11. vag rounded 70 - 30
12. avant garde gothic pro 71 - 29
13. adobe garamond 26 53 27
14. greek 34 59 25
15. american typewriter 43 68 25
16. itc avant garde gothic 76 - 24
17. value 69 91 22
18. conduit 38 60 22
19. minion 52 73 21
20. avant garde gothic 17 38 21
21. bodoni 80 - 20
22. agenda 68 88 20
23. itc stone 81 - 19
24. itc bodoni 83 - 17
25. adobe caslon 33 50 17

  Retreating
Term		 Current
Rank		 Previous
Rank		 Down
1. christmas - 2 -98
2. snow - 18 -82
3. computer - 29 -71
4. party 74 19 -55
5. bank gothic 74 19 -55
6. fancy writing 46 3 -43
7. hindi 57 17 -40
8. music - 67 -33
9. chalk - 69 -31
10. victorian 82 51 -31
11. bodoni 86 55 -31
12. bauhaus 73 43 -30
13. officina 60 30 -30
14. disney 78 -30
15. stone - 74 -26
16. calibri 58 32 -26
17. vivaldi 88 62 -26
18. digital 59 36 -23
19. kids - 78 -22
20. classic 25 4 -21
21. chalk board - 80 -20
22. edwardian script - 81 -19
23. grafitti - 82 -18
24. holiday - 84 -16
25. wedding 42 26 -16

The table above displays the biggest changes in search-term usage on Fonts.com between the current and previous two week periods. The top table highlights the 25 terms whose search frequency has increased the most, while the second table shows the 25 terms whose search frequency has decreased the most since the previous measurement period. Both of these tables are sorted with the fastest-moving terms at the top and show the terms’ ranking from the previous measurement period. Terms with a previous ranking of "-" were not in the top 100 during the previous period.