ITC Tremor

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Those of us who live in seismically lively geological zones immediately recognize the appeal of ITC Tremor, which looks as if it’s bouncing off the shelf while you watch. In truth British type designer Alan Dempsey had other kinds of motion in mind; his working title for the face was “Juggler.” “Most faces I design,” says Dempsey, “come from trace ’work-outs’ for advertising products. In the case of Tremor, it was to reflect a lively teenager.” The result, a cartoony slab-serif typeface with decidedly irregular angles and abrupt, straight-edged curves, looks as though it’s in continuous motion. “This only came about from the love of the movement lines, which I used on a face for dog food - the motion being perfect for the wagging tail.” The lines fit cleverly around each other to make a display type that jiggles, jerks and wobbles on the page.