Einhorn, Bottleneck & Zipper

It’s a sans serif. It’s a script. It’s an Art Nouveau font. It’s all of the above! Designed by Alan Meeks in 1980, Einhorn defies being pigeonholed. Its condensed proportions and bold weight make it a great display face. Use it big. Use it small. Einhorn is as versatile as it is indefinable.

It’s not a revival of a psychedelic typeface design: Tony Wenman’s 1972 creation is the real deal. Bellbottom serifs, a slathering of Art Nouveau, a touch of Carnaby Street and a pinch of Haight Ashbury make ITC Bottleneck the perfect font to advertise a commune, package a lava lamp, or announce a love-in.

When ITC Zipper first saw the light of day, graphic designers used t-squares and rubber cement, and the simplest computer was as big as a Volkswagen. Phillip Kelly drew Zipper in 1970, to be used as a dry-transfer lettering font. Later, Zipper graduated to phototype status, but never made the leap to digital technology–until now.

A sans serif with a top and bottom weight stress that plants the design firmly in a time when the Bee Gees were young and M*A*S*H was just a movie, ITC Zipper is now reporting for duty in the 21st century.