Kevin Simpson was five years old when the stylized “E” of the Electrolux logo caught his eye. This is the earliest recollection of an interest in what was to ultimately become an obsession. Years later in his graduating presentation at Ravensbourne College, UK, a strong type and calligraphy bias manifested itself and he earned an honors degree in graphic design.
Four years later, having become frustrated with the limitations imposed while working for a small independent type foundry, Simpson became self employed as a freelance designer. Since then, he has worked for a wide variety of clients on a broad range of graphic design projects. Type remains his major preoccupation and he freely admits to attempting to work a good typeface design into any project if he thinks he can get away with it.