Futura Medium



Source Foundry: Adobe
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Price: $29.00 USD
Format: Mac & Win OpenType - PostScript Flavor (.otf)

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Futura Medium Font
Character sets may differ between platforms.
Current Product Technical Data:
Other Platforms/Formats available for this product:

Font Features:

Displayed Version:  Mac & Win OpenType - PostScript Flavor (.otf)
Source Foundry:  Adobe
Design Foundry:  Bauer Types
Designer:  Renner, Paul
Classification:  Geometric Sans

Samples:

Futura was designed by Paul Renner in 1927, at a time when sans serif faces were advocated for universal acceptance. Futura is based on strict geometric shapes, which give an overall effect of simplicity and clarity. Futura became extremely popular first in Germany and eventually in the USA. Futura is a sans serif font based on geometric shapes which became an integral part of the Bauhaus movement of the 1930s. Some researchers have identified the Futura letterforms as Constructivist, probably due to the circles and straight strokes which coincide with the Bauhaus design school concepts, when the whole thinking was industrial. Form and function became the key words, unnecessary decoration was scorned. Issued by the Bauer Foundry in a wide range of font weights and widths, the Futura font family became a popular choice for text and display setting.


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