The Berthold City® font family, designed by Georg Trump for Berthold AG in 1930, is a unique hybrid– a revival of a nineteenth century classic, the slab serif, crafted in the dominant geometric style of its era. It united the slab serif with the restrained, mechanical aesthetic promoted by the Bauhaus school.
Berthold City History
Following a resurgence in the popularity of nineteenth century slab serif typefaces with the release of the Memphis™ font family, the Berthold foundry set out to develop their own contribution. Type designer Georg Trump took on the challenge and chose a unique approach—applying the Bauhaus-based geometric look of the day to the historical typeface.
The result was a slab serif that functions aesthetically as a geometric serif. Most popular geometrics of the day, like the Futura® font family, were sans serifs; Trump had created something distinct. The font family was issued in three weights: light, medium, and bold, with romans and italics designed for each weight.
City found a powerful ally in Jan Tschichold, one of the dominant voices of typography in the modernist era. Tschichold promoted the font by including it in his landmark Typographische Gestaltung, even using it for the book’s cover design.
In 2005, the Berthold AG foundry released an OpenType version of Berthold City, called the City® Pro font family. This expanded family includes Latin Extended A characters, Central European characters, and OpenType features such as superscripts, subscripts, and ordinals.
Berthold City Usage
Berthold City was most iconically employed as the graphic text in the IBM logo beginning in 1956 through the present day. IBM also incorporated City in the titles of their instructional manuals for several decades. Given its stylized geometric look, City is more applicable to display and logotype use than body text.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses