Released in 1982 by the Berthold foundry, the Imago® typeface family is a distinctive sans serif that can be used in most applications, both in print and online. It’s a very legible typeface, consisting of high x-heights, short ascenders and descenders and open counters.
Imago BE History
Imago is one of a vast array of typefaces, called the Berthold Exklusiv Collection, created for the Berthold typeface foundry. This initiative, to create new typefaces that would always be associated with the foundry, was conceived by Gunter Gerhard Lange, who served as the foundry’s artistic director from 1960 until 1990. It was Lange himself who designed Imago, which was released in 1982. Building on the foundry’s crown jewel, Akzidenz-Grotesk®, and other popular sans serif typefaces like Univers®, he was nonetheless determined to create a typeface with its own style and personality. He succeeded brilliantly with Imago.
What Lange did with Imago was to make the appearance of the different letterforms more consistent than they were in the earlier sans serifs, which contributed to Imago’s appearance of uniformity and balance. To make the face distinct, Lange slightly squared the bowls in both the upper – and lowercase character sets; in addition, he built the numerals slightly shorter than the cap height.
Imago BE Usage
Imago, with its distinctive and unified appearance, is highly legible and can be considered appropriate for all applications, both hard-copy and onscreen. In its heavier weights it’s an excellent selection for display and signage, as well as for package design and advertising headlines. In its lighter weights, it’s well-suited for continual text applications, including newspaper and magazine text, books, reports and presentations. It has varying stroke widths, but they’re carefully thought out, and the typeface stands up well under the pressures of multiple generation, such as photocopying and faxing. Imago thus is an ideal typeface for internal correspondence within organizations.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses