Lithium is a set of symbols coming from different communicative context but designed to be used together.
It’s like turning on 5 radios trying to understand the mixture of sounds. Lithium was created, above all, to present this kind of sensation using images. Obviously, the result is chaos in lowercase text.
Lithium represents the overload of images we are subjected to. With advertising no longer working like in past years, we end up seeing nothing but noise.