The Amplitude font family is a sans serif typeface design from Christian Schwartz. Schwartz’ vision when designing Amplitude was a design that would behave like two separate typefaces when viewed at alternate sizes. At the display size, Amplitude’s white spaces are carved out to lend enhanced legibility to the font, giving it a distinct look. Amplitude is recognizable by its deep angled cuts that allow it to remain readable even when sized down to the smallest agate. At its basis, Amplitude is a bit quirky yet highly functional with its legible characters that make it easy to read. The Amplitude font family has been expanded to include thirty-five separate styles with a variety of weights and widths. Amplitude has been adopted by many major newspapers and publications.
In 2003, designer Christian Schwartz envisioned a font that would take on the properties of two separate fonts when sized up or down, while retaining its readability and legibility. Inspired by Matthew Carter’s Bell Centennial, which was designed for use in telephone directories, Schwartz became interested in the unique and striking forms that were created by ink traps. Ink traps are carved out spaces where strokes converge that would be filled in later by ink expanding on paper. Absent these notches, forms would expand to the point that they would be illegible. While Schwartz was working at the Font Bureau, he learned the demands of printing small type onto absorbent paper. These two factors combined during the design of the Amplitude font family, which is fundamentally more or less an agate face that was drawn for display.
The dramatic ink traps that are seen with the Amplitude typeface do not have the same broad appeal to newspaper designers that they do with magazine designer. Ironically, headline typeface options need to have the ability to recede into the background. Thus, the personality of the typeface will not interfere with its ability to be appropriate for a broad number of news items. With the Amplitude typeface, end users realize a less intrusive presence on the page. The hallmark of an effective agate for print publishing is that the designer has predicted the expansion of ink on paper and created a typeface that will retain its legibility under a myriad of conditions and that stays readable in a variety of sizes.
Because the Amplitude typeface can be scaled up and down as needed, and due to the fact that it retains its legibility as an agate in newsprint, even at small sizes, it is no small wonder that it is frequently chosen for print publications. Many newspapers have adopted the Amplitude font family, including the Arizona Daily Star, which uses it for headlines, as does Alabama’s Gadsen Times. Magazines and other publications, like the Columbia Journalism Review, love the scalability and legibility of the Amplitude font family to create legible, easy-to-read copy. Madison Wisconsin’s State Journal uses Amplitude in its captions and texts. On a national level, Sports Illustrated for Kids adopted the Amplitude font family for the text on their front cover page for the June 2011 edition of the magazine. But that’s not the only major publication that has paid homage to the Amplitude font. Vibe magazine used Amplitude typeface in parts of their headline text for their June 2008 cover page as well.
From its inception, Amplitude was designed to be indispensable for publication designers and corporate designers and covers a wide array of corporate design needs. Amplitude has been successfully implanted in corporate design into annual reports, letterheads, packaging, billboards, business cards, and more. Since publication designers require a number of widths in order to be flexible when fitting copy on a page, Amplitude is ideal for all sorts of publications because of its unparalleled capacity for scalability without losing its ability to be read easily.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses