The Benton Sans® typeface from The Font Bureau, Inc. has a history of design and development that spans an entire century. Developed as a re-imagining of Morris Fuller Benton’s 1908 classic, the News Gothic™ typeface family, Benton Sans retains much of the workhorse flexibility of its predecessor, while introducing new features and refinements unavailable in the original design. With a wide range of weights and styles, Benton Sans has gained popularity in publishing and many other forms of print media.
Benton Sans History
Benton developed the first weights of News Gothic for American Type Founders in the early years of the last century. As the design gained popularity, new weights and proportions were added to the family over the next several decades.
In 1995, Martha Stewart Living Omnimedia commissioned Tobias Frere Jones to interpret News Gothic for the company’s publications. Working closely from Benton’s original drawings, stored in the Smithsonian Institute, Frere-Jones was able to modernize the classic typeface, adding additional features, while maintaining the straightforward, flexible ethos of the original.
In the early 2000s, Font Bureau had Cyrus Highsmith further expand the typeface family for retail use. Benton Sans now incorporates 128 styles in eight weights and four widths and including for all of the weights. Benton Sans’ legibility and ability to work for anything from a byline to extended text copy have cemented the design’s standing as a go-to typeface for the publishing industry.
Benton Sans Usage
Benton Sans has become popular among newspaper and magazine publications because of its uncomplicated, straightforward structure. Because of its ability to function as both body copy and in larger display sets, Fortune magazine implemented it into its 2007 redesign. Benton Sans can also be seen in the Houston Chronicle and many other publications. Global design firm, frog design, uses Benton Sans in all its published materials. Additionally, the New York Art Directors Club has used the typeface family for many of its branding and promotional materials.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses