The Giza® typeface family finds its heritage in the stalwart, straightforward and – at times – quirky slab serif typefaces drawn in the mid-1800s. The 16-weight family is a natural for headlines, corporate logos – or any project that calls for a substantial and distinctive typeface design.
The original Giza typeface has been a long-time favorite of publications designer Roger Black. As a result, it was a natural for him to request the design be developed for his clients shortly after he and David Berlow founded The Font Bureau. The first appearance of the Giza typeface was from Victorian typeface designer, and foundry owner, Vincent Figgins. An 1845 specimen showing of his slab serif typeface was the inspiration for Berlow’s the modern interpretation of the design. First released as a display typeface, in 2010, the Font Bureau announced a new interpretation of the design, Giza RE, a Web font intended for setting at small sizes.
Giza has been used as an integral part of several publication redesigns, among them, The Arizona Daily Star, La Estrella, Northwest Star and Daily Nation newspapers. It has also been featured in book titles as diverse as Alan Alda’s autobiography Never Have Your Dog Stuffed and Lenga Fresca, an anthology of Latino short stories. It has also been used as the title logo on posters for the detective film Brick and on the CD album cover for the band Black Rebel Motorcycle Club’s Howl.
Pentagram used Giza and Griffith Gothic&™ in the website it designed for the Maryland Institute College of Art in Baltimore.