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Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie together the designs of the AARP’s various publications. Together the Salvos illustrate the guiding sentiments of design director Courtney Murphy: “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first;”.

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