Cyrus Highsmith designed Salvo Sans & Salvo Serif (originally called Boomer Sans & Boomer Serif) as one series to tie together the designs of the AARP’s various publications. Together the Salvos illustrate the guiding sentiments of design director Courtney Murphy: “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first;”.