Hunting for a Roman font with serious serifs and vintage shapes usually turns up some pretty typical and yawn-worthy results. Unfortunately, one Roman serif tends to look like another. And then you find yourself staring at this font, a headliner face that takes its job (and serifs) very serious. But stare too long and you'll find yourself looking at lines and curves that aren't all that familiar. What is happening? Are we still in the new millennium? Of course we are--but this font isn't. It thinks its still 1937, and "SIGNS of the Times" magazine by ST Publications has just released it as the 67th alphabet by master sign painter, Alf R. Becker. But vint as it is, this face has been fighting the font wars since 1999, and as of 2009, it has a companion now for those ongoing battles. Bolstered by a tall simulacra of its standard, wider self, ARB 67 finally stands ready to engage all of those empty headlines and banners and signboards that just cry out begging for a font like this.