The Fontry began as a collaboration between two sign and t-shirt guys, Mike Adkins and James Stirling. James got a life and moved out of the sticks, headed west. While they are still collaborating on many projects, other projects have diverged. Fontry West is a divergent spin-off of the Fontry. It is a showcase for the works of designer and Fontry co-founder, James Stirling. So look for the Fontry mascot, Mr. Smiley for authentic Fontry and Fontry West products.
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