Woodruff was inspired by a piece of charmingly hand-lettered 'signwriters¿ ornamental Roman' seen on a half faded away brick wall, on the end of a row of shops. It has a naive hand drawn charm that lends a very special touch to posters, signage and headings. Woodruff is ideal where an atmosphere of primitive charm, with a little regard for aesthetics is required, and can be used in such situations without sacrificing legibility.