Typefaces are rarely designed in response to public demand – but that’s exactly what led Richard Bradley back to his drawing board to create the Bradley Type™ family. He had designed ITC Bradley Hand for ITC in 1995, and ever since its release, appreciators have continued to request a more versatile counterpart.
Bradley Type History
“After listening to so many graphic designers ask for a version without Bradley Hand’s rough edges, I knew I had a mandate,” acknowledges Bradley. “Bradley Hand, with its somewhat rugged demeanor, makes distinctive blocks of copy at small type sizes, but it can become visually distracting when the typeface is set much above 18 point. It became clear to me that a natural handwriting typeface for display purposes would be very useful.”
The design process had a humble beginning – but one that was perfectly suited to Bradley’s style of working. “I drew the typeface with a permanent felt tip pen on ordinary lined paper,” Bradley says. His primary goal was for the new design to retain the verve and spontaneity of handwriting – but look more refined than Bradley Hand. He also wanted the new typeface to be slightly more condensed than Bradley Hand, in the interest of space efficiency for titles, headlines, signage, and even billboards. “After many hours of writing and experimentation,” he continues, “I chose the best characters and then provided both my sketches and final drawings to Richard Dawson for font production.” Dawson is a type designer who is also skilled at providing digitizing services. Bradley is primarily a calligrapher and lettering artist – and happy to let font technology experts handle the conversion process.
From Bradley’s choice of pen and paper through Dawson’s digitizing, the undertaking was unified and collaborative. The final design of Bradley Type has the same handwritten, “everyday” feel that has made Bradley Hand so popular. While Bradley Hand is primarily best suited for small blocks of text copy, Bradley Type’s utility spans a much wider range of applications. “I designed the family,” says Bradley, “for casual home computer users as well as professional graphic communicators. For anyone who’s looking for a handwriting typeface, Bradley Type can be used at a variety of sizes for diverse projects.”
The result is a family of three weights, ranging from a svelte Regular weight, through a sturdy Bold to a robust Heavy. Each weight also has complementary italic design. Bradley also included a suite of handy ligatures for each weight, adding to the versatility of the family.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses