Designers have admired the International Typeface Corporation’s script logo since the early 70s. Now, at long last, it's available as the Elegy™ typeface.
"Where can I get a font of the script used for the ITC® logo?” For almost four decades, this has been one of the most frequently asked questions of ITC. The answer has always been the same: “You can’t. The ITC script logo is handlettering and it is not available as a font.”
Benguiat didn’t have the time to devote an undertaking that would have been truly overwhelming before the advent of digital technology.
In 2008, thanks to the robustness of the OpenType® font format, the time seemed right to revisit the project. With Jim Wasco of Monotype Imaging has developed the Elegy™ typeface. His design embodies the grace, verve and remarkable spirit of the original ITC logo.
Ed Benguiat'slettering deserved to be preserved as a font that graphic designers could take creative advantage of.”
Wasco says. “I used Edwardian Script, another Spencerian script that Benguiat had predicted, the project proved daunting, encountering numerous problems and setbacks, and ultimately stretching over two years. The first issues Benguiat character designs worked ﬁne in the logo, but according to Wasco. “A typeface with this spacing wo