The ITC Avant Garde Gothic® design was one of the first typeface families released by ITC – and continues to be one of its most popular. The basis for the typeface was created in the late 1960s for a new magazine conceived by the forward-thinking publisher and editor, Ralph Ginzburg. The publication was called, fittingly, Avant Garde. Herb Lubalin created the logo and Tom Carnase drew the alphabet based on Lubalin’s sketches.
OpenType® technology makes a complete version of ITC Avant Garde Gothic possible, offering the full breadth of Lubalin and Carnase’s design. ITC Avant Garde Gothic Pro includes all the original characters plus a suite of additional cap and lowercase alternates, new ligatures and a collection of biform characters (lowercase letters with cap proportions). The original design contained a suite of 33 alternate characters and logotypes; ITC Avant Garde Gothic Pro more than doubles this number.
ITC Avant Garde Gothic HistoryOpen
ITC Avant Garde Gothic is classified as a geometric sans serif design, meaning that its basic shapes appear to be constructed from circles and straight lines. The design’s heritage has sometimes been traced to the geometric sans serifs produced by Bauhaus designers in the mid-1920s. However, the design has its foundation in the first sans serif ever produced – a cap-only face issued by the Caslon Type Foundry in 1816.
Lubalin’s logo for Avant Garde was an exciting construction of overlapping and tightly set geometric capitals. After developing the groundbreaking logo, Lubalin turned his rough sketch over to lettering artist and type designer Tom Carnase, his partner at Lubalin Smith Carnase. Carnase rendered the final art and designed additional characters and ligatures to set the headline for each department of the magazine. Soon there were nearly enough characters to complete an entire alphabet – and the Avant Garde Gothic design was born. This was later licensed to ITC.
The ITC Avant Garde Gothic family is made up of five weights and four condensed designs, all with corresponding italics (obliques). The condensed designs were drawn by Ed Benguiat in 1974, and obliques were designed by André Gürtler, Erich Gschwind and Christian Mengelt in 1977.
ITC Avant Garde Gothic UsageOpen
ITC Avant Garde Gothic design has become a solid staple in the repertoire of today’s graphic designer. The lowercase x-height and open counters help to make this family ideal for display copy and short blocks of text content. The ITC Avant Garde Gothic design is used in the corporate logo of Adidas and is one of the main typefaces in Sony’s corporate marketing programs.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
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Licenses for electronic publications (eBooks)
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Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses