The ITC Blair™ font family was designed by Jim Spiece in 1997. It is a modern, versatile design based on sans serif typefaces popular early in the 20th century. The sans-serif uppercase letters are very wide, giving the font a panoramic feel. There are no lowercase letters in the typeface at all.
ITC Blair History
The current ITC Blair font started its life as a cut and cast face simply known as “Blair,” in the St Louis based Inland Type Foundry at the very beginning of the twentieth century. At that point it was one of a series of sans-serif and “almost” sans-serif typefaces produced by the company. Blair had a strictly uppercase character set.
When the Inland Type Foundry was liquidated in 1911, its assets were split between the American Type Foundry and Barnhart Bros. & Spindler. The Blair typeface had by then become extremely popular, allowing ATF to continue producing the type until the nineteen-fifties.
In 1997, graphic designer and typographer Jim Spiece resurrected the Blair typeface with the help of the International Typeface Corporation, bringing it to a new commercial audience who immediately embraced it. Spiece, the founder of Spiece Graphics, had always enjoyed creating fonts from older, largely forgotten faces. The ITC Blair design continues to be very popular in an variety of arenas, from logotype to advertising.
ITC Blair Usage
The ITC Blair design’s medium weight and larger-than-normal width have made it an appealing choice for designers worldwide. The font conveys the impression of authority while remaining graceful and suitably minimalistic for use in a wide range of applications.
Well known television series – including 30 Rock – have included the ITC Blair typeface in their promotional materials. Brands like Balenciaga® Perfume and Dorothy Perkins® are also admirers of the font, with both companies choosing ITC Blair for use in their logo designs.
Since the ITC Blair design is an uppercase-only font, it is mainly used for short text sections and in headlines. It is also eminently suitable for elegant business card and stationary design.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses