The original drawings for the Clearface® design were a collaboration between Morris Fuller Benton and his father, Linn Boyd Benton. As the driving force behind American Type Founders (ATF) during the first part of the twentieth century, the Bentons sought to create a new typeface that was utilitarian and easy to read.
ITC Clearface History
Most contemporary type designers draw the medium weight of a new design first, and then build the rest of the type family on this foundation. However, the Bentons started with Clearface Bold. They introduced the rest of the Clearface family, one design at a time, over the next six years. As a whole, the family was serviceable, but it lacked the continuity we expect from current typeface designs.
In 1978, under license from ATF, ITC commissioned designer Victor Caruso to re-draw the Clearface family to rectify its various design inconsistencies. Starting with the medium weight, Caruso developed a family of four weights with harmonizing italics.
Caruso’s work refines the Bentons’ original design into a unified family that is well suited for both text and display settings. The ITC Clearface design is slightly condensed, making it an excellent choice when space is at a premium. It features small yet sturdy serifs, a large x-height and modest contrast in stroke weight. ITC Clearface also contains several “identifying characters” that distinguish it from other faces, such as the upturned ‘a,’ old style ‘e’ and ball-terminal ‘s.’
The ITC Clearface family is now available as a suite of OpenType Pro fonts, allowing graphic communicators to pair its versatile design with the capabilities of OpenType. These fonts offer automatic insertion of ligatures and alternate characters; they also include an extended character set that supports most Central European and many Eastern European languages.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses