Designed through the collaboration of two French designers, Albert Boton and Albert Hollenstein, ITC Eras has charm, distinction, and a lively quality rarely seen in sans serif typefaces.
ITC Eras History
French typefaces tend to have strong personalities. You won’t find self-effacing, function-over-form designs like Helvetica or Century Schoolbook among them. Instead, French types are usually lively faces that add sparkle to a block of text copy or a display headline.
ITC Eras is no exception to the Gallic tradition. Designed through the collaboration of two French designers, Albert Boton and Albert Hollenstein, ITC Eras has charm, distinction, and a lively quality that’s rarely seen in sans serif typefaces. Its sweeping strokes and compound curves owe more to the heritage of broad-tipped brushes than the ruling pen.
Most sans serifs are optically monotone in weight, making them difficult to read in lengthy blocks of text copy. ITC Eras maintains optically even stroke weights like other sans serifs, but it overcomes the sans serif tendency to blandness through the dynamic tension created by the design’s 2-degree slant – almost, but not quite, italic. The design appears spontaneous, like a written script.
ITC Eras is not geometric or precisely structured in design; instead, its proportions reflect Roman types. That’s because ITC Eras actually began life as another typeface. In the late 1950s, Boton and Hollenstein collaborated on a type design that eventually became a face called Basilea. Basilea is a traditional Roman typestyle, with small serifs and the proportions of early epigraphic inscriptions. If the serifs are removed from Basilea, the resulting design looks very much like ITC Eras.
Some time after Basilea was released, Hollenstein saw the initial sketches for the design and encouraged Boton to develop the serifless version. The face was completed in the late 1960s and was used primarily as a display face for Studio Hollenstein, Albert Hollenstein’s phototypesetting and design company.
In the early 1970s, Aaron Burns, ITC’s founder (and later, president), saw Eras and was immediately taken with the face. He encouraged Boton and Hollenstein to enlarge the limited character complement and create additional weights for the design. The ITC Eras family was released in 1976.
ITC Eras Usage
If you need an eye-catching typeface that will create a look as well as deliver a readable message, ITC Eras is an excellent place to start. People notice this type. ITC Eras is easy to read in blocks of text copy, and can be an excellent choice for brochures, ads, posters, menus and package design. Because the caps in ITC Eras are patterned after Roman monumental letters, they also make excellent initials.
One of ITC’s earlier designs, ITC Eras has become a distinctive and useful classic.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses