The ITC Franklin Gothic™ typeface family retains the personality and character of the original ATF Franklin Gothic, with only a slight increase in x-height and character width to distinguish it from the earlier version. ITC Franklin Gothic also retains the strength and vitality that is typical of late 19th century American sans serif typefaces.
ITC Franklin Gothic History
The original Franklin Gothic™ typeface was the third in a series of sans serif faces designed after American Type Founders was founded. In the early 1900s, ATF’s head of typeface development, Morris Fuller Benton, began to create the type designs that would influence American type design for more than 40 years. The Globe Gothic™ face was his first sans serif design, which was followed shortly thereafter by Alternate Gothic. Around 1902, Franklin Gothic was cut, although it was not released as a font of metal type until 1905.
As he designed Franklin Gothic, Benton was likely influenced by the earlier sans serif designs released in Germany. Berthold had issued the Akzidenz Grotesk® series of typefaces (later known to American printers as “Standard”) in 1898. Akzidenz Grotesk inspired the cutting of Reform Grotesk by the Stempel foundry of Frankfurt in 1903, and the Venus™ series of typefaces by the Bauer foundry, also of Frankfurt, in 1907.
Many years later (in 1980), International Typeface Corporation under license from ATF, commissioned Victor Caruso to create four new weights of Franklin Gothic in roman and italic: book, medium, demi and heavy. This series was followed in 1991 by a suite of 12 condensed and compressed designs drawn by David Berlow.
The capitals are wide (typographers would call them “square”). Lowercase letters share the proportions and letter shapes of serif typefaces, and character stroke weights have a far more obvious thick and thin contrast than most modern sans serif designs. Although somewhat more subtle, weight stress within individual letters also echoes the serif-styled counterparts. For example, the left side of the A is lighter than the right, and the first stroke of the M is lighter than the other three.
ITC Franklin Gothic Usage
Best used as a display face, ITC Franklin Gothic is considered a standard in the newspaper and advertising fields. With its conservative design traits and economy of space, ITC Franklin Gothic is a typeface that has, and will continue to stand the test of time.
In the world of fine art, ITC Franklin Gothic is the official typeface of the Museum of Modern Art in New York City, and it is often the font of choice for many of Lawrence Weiner’s art works. In films, ITC Franklin Gothic was used for the title of "Rocky," in addition to subtitles for the "Star Wars" franchise, as well as promotional material for "The Dark Knight." ITC Franklin Gothic is also used widely in television programs, including "The Electric Company", "The Nickelodeon Show" and as logos for TNT, ESPN, Showtime and CBS Sports. ITC Franklin Gothic is also found on the cover of music albums from as disparate performers as Lady Gaga and Van Morrison.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (ePubs)
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Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses