“Puamana” is a Hawaiian word with several meanings; among them are “the blossoming of miraculous power” and “sea breeze.” ITC Puamana captures the essence of the tropics, suggesting the sway of palm trees in the ocean air. With its ragged edges and italic slant, this brush-written alphabet has a unique visual texture that graces the page with spirited movement.

Sketched on the beach in Maui by west coast designer Teri Kahan, ITC Puamanafirst saw life as apparel art for a Hawaiian clothing company. Now this versatile typeface is a complete alphabet that’s useful for both text and titles. ITC Puamana can be put to use in everything from book jackets to in-store signage.