Pritchard is the work of British designer Martin Wait, a capital, condensed sans serif font inspired by the geometric styles of the 1920s Soviet Constructivist movement. Despite unusual letterforms, Pritchard remains legible and effective in large display sizes. Two fonts make up the Pritchard family: Pritchard Regular and Pritchard Line Out. Pritchard Regular is a caps-only font, but Pritchard Line -- a bold, open font suitable for a wide variety of headline applications -- does include lowercase letters.

A similar font from Linotype is Linotype Reducta. Unlike Pritchard Regular, Linotype Reducta's character set contains lowercase letters.