Sturdy, dense, and no-nonsense, Alternate Gothic is an excellent selection when powerful typographic headlines must fit into an economy of space. Alternate Gothic was designed by Morris Fuller Benton for in 1903, and still remains a popular choice to this day.
About the Design
With an industrial, turn of the century feel, this family is holds it own at a myriad of sizes — from captions to full page headlines. All three weights of Alternate Gothic — numbered 1 through 3 — are bold and narrow, adding to the authority and urgency the family conveys.
The Alternate Gothic collection could be considered a predecessor to the condensed styles of Benton's other well-known sans serif types, such as the Franklin Gothic or News Gothic families.