The Clarendon IT font family is a modern era iteration of a 19th century publishing classic. It is a sturdy slab serif with brackets and is used prominently in many modern logos across the media spectrum, from People Magazine to Ruby Tuesday restaurants.
Clarendon LT History
Clarendon IT as we know it today is the result of a redesign and reissue of a historical typeface so seminal that its name came to be used for all bracketed slab serifs of its era.
In London in the 1840s, the commercial applications of printing were increasing dramatically as the Industrial Revolution entered its second stage of expansion. In order to take advantage of this growing market, Robert Besley, a typographer for the Fann Street Foundry, set about finding a solution for one particular commercial printing problem that had arisen—how to pull out, or highlight, certain elements in editorial text and signage. Up until that point, italics had been used to focus a reader’s attention on particular words or phrases. Besley wanted to create a bold typeface that would work cohesively with standard text.
The result was Besley’s Clarendon. As the first related bold typeface, its applications were myriad and the typeface was a tremendous success. Besley quickly took advantage of legislation recently established under the Ornamental Designs Act of 1842 and patented the typeface. It was the first registered typeface in the history of typography; however, knock-offs soon appeared across London and in the U.S. The entire genre of slab serifs created in this period came to be known as “Clarendons”, or “Egyptians” in some parts.
After this commercial success, Besley would go on to become the mayor of London in 1869. Clarendon went on to do nothing less than set the tone for commercial and editorial printing for the remainder of the century. It also created the related bold standard that still exists today for emphasizing text. After a brief lapse in popularity, Clarendon made a comeback when Monotype Imaging released a version in 1935, then had Hermann Eidenbenz repurpose the typeface for modern usage in 1953.
Clarendon LT Usage
Clarendon was often used as a wood type in the Old West in what is now iconic poster art—Wanted posters, Reward signs, and the like. In the 20th century, Clarendon was employed by the U.S. National Park Service for its traffic and mileage signs. It has since been replaced by a specially commissioned typeface, the NPS Rawlinson Roadway™ font family.
Clarendon is also prominent in many famous logos, including the Sony logo, the Starbucks logo, and the Wells Fargo logo.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses