Kabel is used extensively for title and logo work. It is employed by the NBC network in its logo, possibly its most prominent and iconic application. NBC also used a heavy weight Kabel in the onscreen graphics of its sports coverage in the late 80s. It has also been used by the Toronto Maple Leafs hockey team, L’eggs pantyhose, MTV, and in the titling of The Beatles’ Yellow Submarine.
Media coverage (100)
The general reception of Kabel upon its release was positive, although its contemporary, the Futura font family, stole a lot of its thunder. Harry Carter, famed typographer and writer, called it “almost as good as Johnston’s sans”, referencing the Johnston Sans™ font family, a popular sans serif of 1916 used most famously for the London Underground.
Not all public reaction was positive. Many modernists wanted formal geometry at the core of a design, whereas Kabel seemed created by “eye” rather than mathematical principle. Jan Tschichold, author of the modernist classic, Die Neue Typographie, found it too “designed” to be a perfect typeface.