The Praxis® font family is a groundbreaking example of type digitization in the nineteen-seventies. It was designed by Gerard Unger as a sans-serif counterpart to the Demos® font family, released around the same time.
In its most basic form, the Praxis design is an excellent example of a sans-serif font. It retains the traditional differentiation between thicker and thinner strokes while still retaining a light, attractive quality.
Praxis was one of the very first sans–serif typefaces created for the Dr. Ing Rudolf Hell Gmbh (or Hell company) digital typesetting machine, also known as the Digiset. Partially as a result of his work with the Hell company, Gerard Unger has become one of the most widely known and respected faces in typography.
The Praxis design is a very versatile font. Its delicate individuality is as suitable in logotype as it is for situations requiring very small – yet legible – text. It has been utilized effectively in printing situations where other fonts can sometimes fail.
Conversely, because the Praxis design is an attractive typeface, use in much larger–scale projects is completely appropriate. The signature open counters, tall x–height and sharp stroke terminations mean that design remains effective at larger point sizes as well. Company branding can be made strong and recognizable as a result.
Praxis is featured in the media almost every day in Germany, since it was selected as an official German government typeface in the late nineteen–nineties. The typeface was slightly redesigned and rebranded as Neue Praxis (and Neue Demos) for the occasion.