The Serifa® font family is a design by Adrian Frutiger based loosely on his earlier Univers font as well as older slab serif designs. Its serif design does not however mean that the font is crude – quite the opposite. Serifa is available in six weights as well as italic variants.
The design career of Adrian Frutiger is a very interesting one. Born in Unterseen, Canton of Bern in Switzerland in 1928, the weaver’s son experimented with script from a very early age. With a passion for all things creative including sculpture, Frutiger planned to become a sculptor but was ushered away from the craft by his father and secondary schoolteachers. Instead, he was encouraged into the world of printing.
Serifa and its condensed counterpart, the Glypha® font are based on an earlier Frutiger design, the Univers® family. The Univers font (1957) was one of the very first faces created specifically for the Deberny Et Peignot foundry phototypesetting equipment as well as the more traditional metal type. Starting with Univers, Frutiger created a special system to maintain consistency within the font faces he created. The system was based on a pair of numbers, the first of which referred to the font weight (3-8) and the second to the normal/italic characteristic.
Univers was very well received, making the Serifa font a natural progression and a typeface Frutiger started designing in 1964. Serifa was released by the Bauer Type Foundry 1967 and subsequently adopted by Linotype.
In certain creative situations, Serifa can be used as a standalone design element, lending itself well to minimalism. Such situations might include the construction of a corporate logo or complete company image as well as an unfussy business card design.
Slab serif fonts in general are very adaptable and have the tendency to fit into some unusual artistic circumstances, giving assignments a unique flair. From simplicity to the “Wanted” posters commonly found in Western films, Slab serifs have left their marks almost everywhere.
In the present day, Serifa has become very popular in printed magazine layouts as well as newspapers, its digital medium being a far cry from the slab serif faces cut from wood in the nineteenth century.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses