Since its initial release, Trade Gothic has been a stable part of American graphic design work, and has been used internationally as well. Now with more weights and more options, Linotype brings us Trade Gothic Next.
Trade Gothic Next HistoryOpen
From 1948 through 1963, Jackson Burke was the Director of Typographic Development at Mergenthaler Linotype Co. in the USA. Linotype released the original weights of the Trade Gothic typeface in 1948. Over the next 12 years, Burke continued to expand the family, designing additional weights and styles.
There is a genre of sans serif typefaces often referred to as the “American Gothics,” in large part because they all have the word “ Gothic” in their names. In this case, “Gothic” does not refer to the Middle Ages or to blackletter, but is just another way of denoting sans serif typefaces. The first 20th century master of the American Gothic style is Morris Fuller Benton, who designed typefaces like Lightline Gothic, News Gothic, and Franklin Gothic. Jackson Burke and Trade Gothic follow nobly in these footsteps.
For a time, it was even seen a competitor to Helvetica. Today Trade Gothic is often seen in advertising and multimedia in combination with serif text fonts, and the condensed versions are popular in the newspaper industry for headlines. For all its success, Trade Gothic does not display as a coherent unifying structure across all members of its family, although this dissonance does adds a bit of earthy naturalism to its appeal.
Akira Kobayashi has been Linotype’s Type Director since 2001. In many ways, he could be seen as a distant successor to Burke. Linotype’s Trade Gothic Next is Kobayashi's revision of Trade Gothic. He refined many of the typeface’s details, such as the terminals, stroke endings, the spacing, and the kerning.
Additional elements that make Trade Gothic Next stand apart from the original Trade Gothic are the newly added compressed widths and heavier weights. The typeface’s Regular weight has been beefed up to make it appear stronger and more robust in text-seized setting. Trade Gothic is a staple of the advertising and newspaper industries, and now Trade Gothic Next brings more features and better quality for today's astute typographers.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of a font into the iOS, Android or Windows Phone mobile platforms for a single title and a set number of app installations. You can view and modify the installation limit from the cart. App installations can be spread out across the platforms your app is available for. A new license is not required to cover updates to an app, however installations of newer versions of your app do count toward your installation limit.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses