The Amasis™ font family is a slab serif design, rendered with a humanist influence by the noted British graphic artist and type designer Ron Carpenter. It’s almost industrial look retains a delicate elegance: a combination that is quite difficult to accomplish.
The Amasis design is unique because as a slab serif design, it was drawn with a humanist approach, rather than the more traditional geometric construction usually associated with slab serifs.
Although the Amasis design initially appears to be influenced by the Ionics, its design approach is firmly rooted in the latter decades of the twentieth century. It works particularly well at small point sizes, and has also proven to be excellent for use on low resolution printers and other output deveces.
As for the name: one can only presume that because of its industrial nature and classification (under Thibaudeau) as one of the Égiptiennes, Carpenter chose a corresponding Pharaoh appellation to complement his new typeface.
The Amasis design is a highly legible font, even at very small point sizes. Its slab-like serifs help define the outline of the font and allow the reader to focus on the text properly. As a result, the Amasis design is the choice of popular eReader devices, including the Nook®. A number of different typefaces were considered for the Nook – but ultimately, Amasis won the default spot, placing Carpenter’s creation in front of potentially millions the world over.
The Amasis font family has also become increasingly popular for use in web design, as it renders extremely well on screen. A good example can be seen at the Tablespoon website – particularly in the “Recipes” drop down menu, as well as the main navigation bar at the top.
The Amasis design also lends itself well to logo creation. One instance of this can be seen in the Siggi’s Icelandic Yogurt logo.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses