Dreamland grew out of Parkinson’s interest in the top-heavy showcard lettering styles of the early to mid-twentieth century. “There were a large variety of these styles from designers like Ross George (the Speedball lettering wizard), Samuel Welo of Chicago and Cecil Wade in England,” says Parkinson. “My first top-heavy showcard font was all caps and a little conservative. Dreamland has a lowercase and is less restrained.” As for the name Dreamland: it’s an a.k.a. for Area 51 in Nevada, where UFO believers suspect aliens (or their remains) may be held by the government.