If you are looking for an Art Deco display font, you can‘t go wrong with The Phenix American™ Font. A sans serif font with an elongated form, it has an elegant style that is perfect for any design that wants that ornamental visual in a letterhead or title. However, its claim to fame will always be that it is the font for the famous California Milk Board ad “Got Milk?®”
Phenix American History
Designed in 1935 by one of the most prolific font designers, Morris Fuller Benton, this tall glamorous font was designed for American Type Founders. It has gone on to be a popular font when designers need a display font that has a simple yet elegant look.
The font, however, became a part of advertising history when it was chosen as the font for the 1993 ad for the California Mild Board that was created by Goodby Silverstein & Partners and depicted a history buff played by noted character actor Sean Whalen trying in vain to answer a radio quiz question worth $10,000
He tries in vain to make himself heard, he obviously knows the answer, but cannot speak clearly because he has just eaten a peanut butter sandwich. The ad ends with a sign boldly displaying, in Phenix American type font, “Got Milk?” The campaign went on to create one of the most recognizable slogans in American Advertising history.
Linotype – Phenix American
Typofile - Phenix American
Phenix American Usage
The font was used for the tag line in one of the most famous print ad campaigns, “Got Milk?” for The American Milk Board. In fact it is so well known for this association that frequently when people are looking for it online they will search for the “Got milk font”. It is also seen frequently as a logo font for older government establishments, such as the logo for the Federal Credit Union.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.
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Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.
View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.
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Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.
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Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product.
Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.
Learn more about server licenses