Developed by graphic design iconoclast, Otl Aicher, the Rotis® Semi Serif font family is a member of the Rotis® Font superfamily. Rotis Semi Serif, along with the Rotis® Serif font family, the Rotis® Semi Sans font family, and the Rotis® Sans font family, is a controversial typeface that, nonetheless, has experienced lasting staying power and a stalwart reputation in the design world.
Rotis Semi Serif HistoryOpen
Every time that someone passes a ‘Warning’ sign with its iconic stick figure pictograms, he or she should be thinking of Otl Aicher. This giant of graphic design essentially invented this now ubiquitous design element during his tenure as head designer for the Munich Olympics. Coming off that success and more, Aicher decided to settle in the southern German town of Leutkirch im Allgäu, pursuing a combination of corporate contracts and personal artistic pursuits.
One such project was the development of the Rotis Superfamily for technology and photography giant, AGFA. Aicher set the bar high– his goal was not only to develop a font family with a wide range of applications, but also one that broke long-held typography rules about the distinction between sans serif and serif.
A key element in this ambitious goal was the creation of Rotis Semi Serif. Positioned as a mid-step between Rotis serif and Rotis Semi Sans, Rotis Semi Serif was designed in a semi antiqua style with hinted serifs. The choices like this employed by Aicher in his design would prove to be very polarizing in the typography community.
Rotis Semi Serif, however, went on to great success and is prominently used in many logo designs. Aicher himself passed away in 1991 as a result of a car accident. Monotype Imaging purchased the rights to the entire Rotis superfamily and reissued them after Aicher’s passing.
Rotis Semi Serif UsageOpen
Rotis Semi Serif serves as the primary display typeface for the San Diego campus of the University of California. ‘No Logo’, a significant book in the anti-globalization movement by Naomi Klein, also used Rotis Semi Serif for its cover design.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of a font into the iOS, Android or Windows Phone mobile platforms for a single title and a set number of app installations. You can view and modify the installation limit from the cart. App installations can be spread out across the platforms your app is available for. A new license is not required to cover updates to an app, however installations of newer versions of your app do count toward your installation limit.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
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Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses