Sassoon Primary™ is a humanist sans serif specialized typeface designed by Dr Rosemary Sassoon and Adrian Williams in 1988, with refinements being made up until 1998. The Sassoon Primary typeface is a simplistic rounded form with ample space between letters and between the strokes of each character. Aimed at primary school learners, it is very legible and easily reproducible by hand.
Dr Rosemary Sassoon, who designed the Sassoon Primary™ typeface discovered through her teaching of children that there was a need for a standard typeface that is not only easy for children to comprehend, but is also easy for them to reproduce when learning to write. This duality of purpose presented a challenge for Sassoon who has produced a series of fonts that are specially designed to aid those who are learning to read and write. The Sassoon Primary typeface has nuances that are dissimilar to other fonts. This is because the designer wanted to ensure that the font represented the same forms that were to be taught to those learning handwriting. To this end, Sassoon studied handwriting in great detail and made sure that her typeface reflected proper letter and word formation.
The designer admitted that she was dismayed at the plethora of different shapes used to define letters in many typefaces which she identified as having a confusing effect on those learning to read and write. She figured out that children with learning difficulties could read some pages and not others, even if the content was the same. This pointed to the different typefaces used and when investigated further, it transpired that a number of typefaces are not suitable for those learning to read and write. After 2 years of research, Sassoon created the first typeface ever aimed solely at children and those learning to read and write. Using children who had poor reading skills as a study base, Dr. Sassoon created a typeface that allowed them to learn at a much faster rate than previously possible. The Sassoon family of fonts is now one of the most widely used fonts in junior education around the world; not only used for teaching reading and writing, but also in phonics.
The physical attributes of this typeface, in common with all of Dr Sassoon‘s other families of fonts, is an immediately obvious simplicity of form. There are no embellishments other than a slight forward slant to the vertical strokes. The forward slant actually encourages reading motion from left to right, so when new learners are grasping the shapes of the letters, the forward slant encourages their eye to move forward along the line. Very upright strokes have been shown to cause the reader to read each letter individually – this is desirable in early readers but once the learner can recognize complete words, a forward slant, even if barely noticeable, is preferable Backwards leaning letters can actually reduce reading and learning speed among students.
Mariana Eggers - Sassoon Primary
Linotype - Rosemary Sassoon
Clubtype - About Sassoon
Sassoon Primary Usage
The Cambridge University Press used Sassoon Primary™ for “New Horizons”, a series of science books in the early 1990‘s and the British Museum uses the typeface in all their signage in their children‘s areas.
The Sassoon family of fonts has been used throughout the world of education. This unique easily readable and comprehensible typeface is now becoming the standard for schools across the globe for anyone learning to read and write.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
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Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses