Most typefaces have a comfort zone of sizes where they work best. The Soho Gothic® design, however, is at home in all sizes. From the very thin to ultra, the Soho Gothic design conveys the same message: a crisp energetic celebration of life. It is a design that can be used as the branding font of a global corporation or in simple neighborhood newsletter.
Soho Gothic History
Creator Sebastian Lester has created several custom fonts for specific clients of Monotype Imaging while working as one of their lead designers. Working on his own time outside of the design studio, Lester developed the Soho and Soho Gothic typefaces. His goal was to combine both aesthetic and functional quality in a single typeface family.
One of the challenges in modern media is retaining legibility across a variety of media. With endless variations on how and where consumers are reading, the challenge of a typeface that can be read easily while also conveying a mood is a critical. With the Soho Gothic design, Lester achieves what he calls, “Effortless Modernity.” The lines of the typeface are precise, with a fluid character that conveys a mood of celebration.
At times, the designer thought he wouldn’t complete this project and often asked himself why he started the project in the first place. The Soho Gothic font family is large, and represents a huge commitment to the craft.
Designed between 2004 and 2007, the Soho Gothic design was not just a revision of the earlier Soho font family. All characters were drawn again, with Soho in the forefront to ensure compatibility between the two font families.
Soho Gothic Usage
The Soho Gothic family includes Thin, Light, Regular, Medium, Bold, Extra Bold, and Ultra. Each of these can be Soho Gothic is more subtle—there’s no mistaking the characters and words since the font is highly legible. Distinguishing characteristics of Soho Gothic are the corners of capital letters such as ‘A’ and ‘V,’ being precise and simple. There is also a horizontal emphasis on lowercase ‘a,’ ‘g,’ and ‘s.’
Total Guitar® magazine uses the Soho Gothic design on a regular basis, much to the delight of the designer.
It is also the primary communications font of Swix Sport AS®, a sport apparel company headquartered in Norway.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses