Few designs convey speed, authority and modernity as effortlessly as Steve Matteson’s Titanium Motors typeface. Bold and dynamic, the small family is ideal for headlines, logos and signage.
Titanium Motors History
Titanium Motors roared to life as the result of a custom typeface design project to brand a computer game: an auto race. Developed as a collaboration between Matteson and freelance type designer Jim Ford, the design evolved from simple idea sketches into an assertive typographic statement. “Titanium Motors is designed to simulate speed,” says Matteson. “Letters get thicker horizontally as they pass by you but the thin strokes stay thin. The italic is very slanted – again, to portray movement.”
While created for an auto race game, Titanium Motors need not be pigeon-holed. Its bold weight and commanding style lend themselves to effective use in a variety of projects. “I’m not certain that the game still ships,” notes Matteson, “but after looking at the design recently, I realized that Titanium Motors is a strong candidate for many other uses.”
Titanium Motors is a generously proportioned cap-only design, and the sharp contrast between its thick vertical and thin horizontal strokes imbues it with vitality. Titanium Motors Oblique establishes the theme of speed for the design, while Titanium Motors Regular can be used as a complementary face – or stand firmly on its own.
The characters of Titanium Motors Oblique are inclined at a much “faster” angle than most italic designs, reinforcing its affinity with speed and dynamism. In both designs, the unconventional lowercase-influenced M and N and decenderless Y help to retain Titanium Motors’ structured and solid characteristics. The family is available both as OpenType desktop fonts and as dynamically downloadable Web fonts.
Titanium Motors Usage
Titanium Motors evokes speed and power – on the ground and in the air. Its synthetic letters exude techno-panache, ensuring that the typeface has returned to its origins and has found a welcoming home in the world of computer games. Its bold and dynamic letters are also perfect for use in headlines, subheads and even short display passages intended to communicate a sense of confidence, strength or speed.
About the Designer
Steve Matteson graduated from the School of Printing at Rochester Institute of Technology (RIT) in 1988. He discovered his passion for type and typography among the collections of historic books, metal type, typecasting equipment and printing presses housed at RIT. This immersion in the accoutrements of fine printing reinforced Matteson’s appreciation for high quality craftsmanship, providing a strong foundation for his career in type.
Matteson has been designing typefaces for more than 20 years. Most of his projects, including Titanium Motors, began as custom designs commissioned to fulfill clients’ typographic requirements. An avid lover of history, Matteson has researched, written and lectured about the typographic legacy of Frederic & Bertha Goudy. He has also developed workshops on brand typography and presented them to industry organizations, design schools and advertising agencies.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses