At the start there was the idea to design a display font. Its aim was to visualise dynamic energy and the forward motion. Looking at it one should immediately associate with things like wind, storm, sailing, gliding and speed. Moreover, the font should be modelled for unique trademarks. A number of conceptual designs were created. There were several quite differently designed rough drafts (raw layouts). On the downside all dynamic designs had a particularly messy typeface in common. The letters were too wide (especially M, W) and too slanting, the bottom parts were too long and awkward, especially the ones pointing in the opposite direction. Generally, the typeface didn’t seem homogeneous and off-key. On the other hand, the 15 people who tested it, all of which were not graphic artists as well as some primary school children, were able to read the lines. This encouraged me to continue on my quest. Compared to the earlier designs the slope of the letters was much reduced. The bottom parts were drastically shortened and the shapes standardised. This was a way to minimise problems with the setting, without immolating the particular characteristics of the typeface. The three-story letters B, E, S and s were dragged under the base line in order to avoid a gradual optical “blackening” of the inside of the letters.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.
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Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.
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Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.
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Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.
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Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product.
Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.
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