Primot is an upright script heavily influenced by italian gelaterias. After releasing 3 sans serifs, we were looking for an opportunity to design some fancy type. We started playing with brush lettering and looking into vintage scripts from different eras. Some cool things that made it into Primot were some unusual vertical connections and the sweet brush flairs in the letter endings.
From that point on, we set out to create a beautiful looking vertical script – something we don’t see that often – in which each word set could would make a nice piece of graphic design (think logos, video game titles, shop windows etc.).
We also made it smart by including hand-lettering inspired features such as initial and final forms for letters, contextual alternates and swashes. The result is a versatile 900+ glyphs display typeface, suitable for a wide range of applications. We hope you have as much fun with it as we had designing it!
Licenses for desktop fonts
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Licenses for Fonts.com Web Fonts subscriptions
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Licenses for mobile apps
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Licenses for electronic publications (eBooks)
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Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses