Part of a carefully planned and designed family of typefaces, Corporate S™ is a clean and crisp sans serif design that’s very legible and readable. It’s intended to be used in conjunction with its siblings, Corporate A™ and Corporate E™, both serif typefaces. It’s available in 6 weights, each in 3 variations.
Corporate S History
Knowing that typography influences the subconscious, some large organizations try to inspire a positive emotion in their advertising and other public messages, and then reinforce and capitalize on that emotion by using the same typeface in their other communications. Others simply establish a single corporate typeface for all their textual communication, including advertising, to establish a sense of unity and consolidation. It was for this latter reason that Daimler Chrysler commissioned a corporate identity typeface from Professor Kurt Weidemann, a famous German typographer, who worked on the commission during the period 1985 – 1990.
Weidemann created a trilogy of typefaces, meant to provide the company a complete suite of fonts suitable for any corporate purpose. Corporate S is the sans serif member of the family, while Corporate A (for Antiqua) incorporates a bracketed serif and Corporate E (Egyptian) boasts a slab serif. All three have since become available for licensing by any organization, though many Daimler divisions still use different variations of Corporate, and Daimler itself uses Corporate S as its corporate identity typeface.
Corporate S Usage
Corporate S is exceptionally well-suited for many applications, such as signage, packaging, advertising headlines and text, and newspapers and magazines. It’s as much at home on the printed page as it is onscreen where its clean lines and open counters make it highly legible.
Of course, Weidemann envisioned Corporate A as the typeface for corporate correspondence and other continual text applications, but Corporate S is also appropriate for such uses on its own, as well as for other related purposes, such as white papers, annual reports and sales presentations.
Licenses for desktop fonts
A typical desktop font EULA will allow you to install the font on your computer for use with authoring tools including word processors, design tools and other applications that permit font selection. Fonts can also be used for creation of print documents, static images (JPEG, TIFF, PNG) and logos. The cost of a desktop font license is determined by the number of workstations on which the font is to be used.View the desktop EULA for this family
Licenses for Fonts.com Web Fonts subscriptions
The Fonts.com Web Fonts license provides access to a selection of fonts for use on websites for use with CSS@font-face. Font delivery from our global network is available through all subscriptions – even our free plan. Some plans include the option to self-host, access to desktop fonts, and use of our FontExplorer X font manager and Typecast design application. The price of a plan is determined by its pageview allowance and other features included.View the Fonts.com Web Fonts subscription license agreement
Licenses for mobile apps
A mobile app license permits the embedding of the font into the iOS, Android or Windows RT mobile platforms. Licenses are platform-specific meaning a separate license is required for each platform the font is embedded into. Licenses remain valid for the total operating life of the app and a new license is not required to cover free updates to the app.Learn more about licenses for mobile apps
Licenses for electronic publications (eBooks)
An electronic publication license can be used for the embedding of fonts into electronic documents including e-books, e-magazines and e-newspapers. A license covers only a single title but is valid for the full operating life of that title. Every issue of an e-magazine, e-newspaper or other form of e-periodical is considered a separate, new publication. Format variations do not count as separate publications. If a publication is updated and distributed to existing users, a new license is not required. However, updated versions issued to new customers are defined as new publications and require a separate license.Learn more about licenses for eBooks
Server licenses authorize the installation of a font on a server that is accessed by remote users or website visitors. These licenses are commonly used by Web-based businesses providing goods that are personalized by its users such as business cards, images with captions and personalized merchandise. Users are not allowed to download the font file and the font may not be used outside the server environment. The font may not be employed for a software as a service (SaaS) application in which the service is the actual product and not the means of providing the product. Server licenses cover a set number of CPU cores on production servers (development servers are not counted) on which the font is installed. The license is valid for 1 year.Learn more about server licenses