Alex Khoroshok made his career as a Product Designer with experience in
UX/UI for web and mobile, but a deep passion for good branding and
typography brought him to Type Design. Something that he started in his
spare time as a simple curiosity, very soon turned into an obsession and a
very long journey into the font making world.
“In my work, I always noticed that with some fonts it’s easier to achieve a
good looking design than with others. Subsequently, this gave rise to the
idea of creating my font collection, that allows other creatives to make
something beautiful and unique without extra effort.”
Always exploring new forms of visual communication, Alex Khoroshok pushes
the boundaries of the impact that fonts can have on customers' perception
of design.
