Holly received a BA in Art from Brooklyn College, where she specialized in drawing and printmaking. Always interested in the art of lettering, her intricate drawing style naturally lent itself to the detailed and painstaking process of designing letterforms. When she went to work for Mergenthaler Linotype, she developed a solid foundation for type design. Goldsmith has continued to design and develop typefaces ever since, working in New York for Photo Lettering and World Typeface Corporation, and for the last dozen years in Los Angeles, first for Xerox, then at her own studio, Small Cap Graphics. An award winning type designer, Goldsmith’s clients include International Typeface Corporation, Disney Corporation, Margo Chase Design – and Monotype Imaging.