Situational Typography

In today’s digital world, script typefaces are plentiful and fun to use. Although script designs are easy to use, they can just as easily be misused. Here are some tips for scripts that will keep you in the know!

Signage must make its point as quickly as possible, whether it’s promoting a product, providing directions, or previewing a brand. Typography – the right faces used appropriately – holds the key to readability and memorability.

Setting type for children isn’t necessarily kid’s play. Making text inviting and accessible for new readers takes a little knowledge and a lot of common sense.

Pants you can try on, a car you can test-drive — but how do you really know what a typeface looks like before you buy it? Type specimens are the answer. Follow these tips on how to build your own specimen collection, and soon you’ll be able to find the perfect typeface, every time.

Digital typesetting has revolutionized the way designers work. It’s quick, convenient, and customizable – but occasionally, it’s mysteriously quirky. Fortunately, the fixes are super-straightforward.

Digital typesetting has revolutionized the way designers work. It’s quick, it’s convenient, it’s customizable. But occasionally, it throws a mysterious curve ball into your text.

Sometimes you want your type to get straight to the point, but other times it’s nice to take a few turns along the way. Try these tips for for setting type along a curved baseline while keeping it readable and evenly spaced.

When you select type that’s going to be read, legibility is key. But when you use type as decoration, creativity wins the day. Designing non-typographic elements out of type used to be painstaking work. Thanks to today’s robust software, you can create original ornaments by having fun with fonts.

Proper email etiquette means a lot more than saying please and thank you. Follow these tips on everything from fonts to attachments, and you’ll be sure your message arrives intact and readable.

When did all the type get so small? Like it or not, as we get older our eyes start to have design opinions of their own. Follow these guidelines for setting type that audiences of all ages will read with pleasure.