Use the real thing. True-drawn small caps, that is. Learn how to use this typographically sophisticated feature in Adobe InDesign CS3 and QuarkXPress 7.

Typographic logo designs may require subtle modifications for different applications. It’s smart – and helpful – to work with your client early on to identify the range of sizes and media in which a logo will be used.

Faster than a speeding bullet, more versatile than an ordinary typeface – it’s the typographic super family! These comprehensive and innovative groupings of related designs offer a great way to combine typefaces without risking an over-designed look.

Digital typesetting has revolutionized the way designers work. It’s quick, it’s convenient, it’s customizable. But occasionally, it throws a mysterious curve ball into your text.

Like a rim shot after the punch line of a joke, the end mark at the close of an article, chapter, or story lets you know it’s all over. Learn what they are, where to find them, and where to put them.

Are your characters depressed? When punctuation marks are positioned next to ALL CAPS, it can leave them looking a little low. Even making small adjustments in a character’s position will create greater visual balance and give your layout a “lift,” e.

Can you find the fractions on your keyboard? If not, you’re not alone. Believe it or not, there are no designated keystrokes for fractions on a Mac. PCs offer a few (1/4, 1/2, 3/4), but they’re so well-hidden most users can’t find them anyway. Yet fractions appear fairly often in copy, so what’s a person to do?

Footnote: those little words at the bottom of the page, often (but not exclusively) seen in scholarly writing, that every designer should learn to set with legibility and economy. Following these basic guidelines will keep footnotes and endnotes clear.