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For a touch of elegance and visual flair, try swash characters. These highly decorative letters can add beauty and visual focus to a design when used correctly – but don’t fall into a common type novice’s trap!

Typographic logo designs may require subtle modifications for different applications. It’s smart – and helpful – to work with your client early on to identify the range of sizes and media in which a logo will be used.

Faster than a speeding bullet, more versatile than an ordinary typeface – it’s the typographic super family! These comprehensive and innovative groupings of related designs offer a great way to combine typefaces without risking an over-designed look.

Like a rim shot after the punch line of a joke, the end mark at the close of an article, chapter, or story lets you know it’s all over. Learn what they are, where to find them, and where to put them.

Are your characters depressed? When punctuation marks are positioned next to ALL CAPS, it can leave them looking a little low. Even making small adjustments in a character’s position will create greater visual balance and give your layout a “lift,” e.

Digital typesetting has revolutionized the way designers work. It’s quick, it’s convenient, it’s customizable. But occasionally, it throws a mysterious curve ball into your text.

Sometimes you want your type to get straight to the point, but other times it’s nice to take a few turns along the way. Try these tips for for setting type along a curved baseline while keeping it readable and evenly spaced.

Footnote: those little words at the bottom of the page, often (but not exclusively) seen in scholarly writing, that every designer should learn to set with legibility and economy. Following these basic guidelines will keep footnotes and endnotes clear.