Skip to main content

Learn About Fonts & Typography

Recent articles

Browse the most recent contributions to Fontology, the Blog and fy(t)i.

Rosella: New and Old Combined into Unique Elegance

Sabina Chipară’s research into Didot typestyles was the inspiration for her Rosella™ design. Like Bodoni, Firmin Didot approached his typeface designs as more than a medium of communication; they were also intended to be objects of artistic delight. Chipară realized that the 200+ year-old designs could be a foundation for a new typeface family of […]

Beefcakes: A Big Ole Charmer

Beefcakes™ recalls childhood memories of Jim Ford’s first “brush” with letters. “I remember going to local shops with my mom, as a kid,” he recalls. “They would have big hand-painted signs in the window, often in neon paint – you couldn’t miss them. Long before I was aware of type, the craft of making these […]

Arthur Baker Tribute

“The greatest use of life is to spend it for something that will outlast it.” – William James Arthur Baker passed away late last year at the age of 86. While he is no longer with us, his calligraphy and typeface designs will surely be part of the typographic lexicon for many years to come. […]

Pull Readers in with Entry Points

When designing your layout, think and work type first using style, size, color, and weight to create unity and variety. The heading or headings, lead paragraph, and any pull quotes should function as entry points with those different typographic levels offering a variety of visual flavors for your readers to feast on. Unity and Variety […]

Hombre: A New Design with Traditional Roots

Hombre™ is a sure-fire attention-getter. Drawn by Thomas Oldfield and loosely based on popular typefaces of the 19th century, Hombre offers all the gun-slinging swagger and rugged style of Jesse James and his crew of outlaws. But, like John Wayne, it’s at home in a lot more places than just westerns. This two-weight family (each […]

Review: Explorations in Typography

There are scores of “entry level” books on typography. I know, I’ve written a couple myself. Much rarer are books that explore the more complex and sophisticated realms of typographic communication. Carolina de Bartolo’s Explorations in Typography, now in its second edition, is one of these books– and it’s a good one. Its 24 chapters […]

SST: The Strong, Silent Type

The SST™ typeface family is sure to wear well. Its subtle design traits provide a quietly handsome and consistently friendly typographic presence. Drawn to be a comfortable melding of orderly structure and an organic mien, SST can be used for just about any typographic application you can think of. And since it was originally drawn […] Web Fonts is Now the Monotype Library Subscription

Subscriptions are a big part of what we do here at, and we’ve had a quite a bit of activity on the subscription front as of late. We recently introduced some major enhancements to the Monotype Library Subscription, including web font support for all fonts in the library. With web fonts now a core […]

The Process is the Inspiration

I can think of few books that are a better buy than House Industries’ The Process of Inspiration. If you’re a lover of type, the book is a celebration of House Industries’ 24 years of “hot-rodding the alphabet.” If you’re a print or interactive designer, it provides an in-depth look at what makes the magic […]

Featured Web Font: ITC Conduit

It’s hard to imagine someone referring to the ITC Conduit® design as being beautiful – or even handsome. “Quirky” doesn’t quite fit the description either; although many letters are clearly idiosyncratic. Somehow, its naive shapes and graceless proportions strike a familiar chord. As its designer, Mark van Bronkhorst says, “there is an honesty to the […]

Geometry can produce legible letter but art alone makes them beautiful. Art begins where geometry ends, and imparts to letters a character trascending mere measurement.

Paul Standard