The name? Its named after an oil company, but the shapes of the serifs reflect that as well. With some art deco overtones, try Chevron in places that you might want a simple art deco typeface.
How should you use it? Its perfect for posters, packaging and advertising, CD covers and publications. Fully hinted and exquisitely kerned, Chevron will be one of your favorite faces for tall copy that need to get noticed. Its really ideal for calendars, when you want big numbers without losing space for writing in the date fields.