Verve is the fourth in an on-going series of condensed typefaces that Ive been designing since 1989. My concept was to create an elegant condensed typeface that would be a typeface for the millennium, in style and functionality.
At the very core of all my designs is a typographic problem I wanted to solve. Verve addresses this without copying or borrowing from its predecessors.
Theres the challenge of creating a rich and interesting typeface with an austerity of line and elegance of form. Im a minimalist by nature but I wanted Verve to have a sensuous feel in certain respects yet have that sensuality balanced by the uniformity of the uniform character widths. Gottfried Pott always stresses theme and variation, and point and counterpoint, and thats what Im doing in Verve. What one finds in musical composition is evident in Verve.
Perfect for book covers, CD packaging, club flyers, retail packaging (especially bottles!), identity design and multimedia. The adventurous can try it in text, but it will give you a headache. The beauty of Verve is in the size and weight variations which create a rich typographic texture in this font.