The Elephant font was designed by Matthew Carter, one of the most-praised type designers of our time. Elephant and Elephant italic are a careful re-working of a traditional English extra-bold serif style. Originally, Elephant appeared in posters, often alternating from roman to italic on successive lines. In Europe, typefaces of this kind still may be used in very small sizes for telephone numbers in letterheads and business cards. Today, the best use of Elephant is for an eye-catching word. Even a single quote will draw the reader's eye to where it is placed.